To hear you correctly, you're interested in getting into selling, but not if requires any promotional effort or loss of any investment? I hear ya!
Now
that sounds like a dream. Ha ha.
Building a market...hmmm. I wouldn't know the first thing about that because those are one of those things that can't be within my control, so I never did anything like that. Oh, I tried when I was a very young person. I looked out the window, in the closet, and under the couch. Nope! I couldn't find a market. I could not
create a market either. Not even out of clay.
Instead, I promoted to people that were interested in my work. At first, maybe I had a small handful of those. Maybe they weren't rich, but I had to build and be patient while I lived through networking and kept on making my art. If people wanted my work, but couldn't afford much, I put them on payment plans. I figured it out so that I was NOT giving my art away for free. I did my best to not lose (much) of my costs. Over time, I lost less and less and began to profit. It's not an overnight thing. It wasn't for me. However, it
can be, and it can go rapidly for some. Probably someone like you who already has an established hand and is known among your artistic circles. You're already showing in some shows. You are already getting to know people. It really wouldn't require as much effort as you think.
And you say that you have sales/market experience, though, I don't think artists need to have much (but all the better for you!) Artists need to have a little social know-how and willingness to get out and don't need to be pushy or marketing gurus. And thank goodness for the internet where you can do a lot of communicating on your keyboard instead of feeling awkward in person. For people like me, it was a godsend because I have better written skills than in-person ones.
Anyway, I just want to encourage you to try, but maybe give it some time? Maybe a little less expectation than super quick results? Think about a reasonable timeline maybe. Also, you never need to ask LESS than what your work is worth Bart. Never. Don't!
I hear you about feeling you're in "competition with many good artists," but think for a second about how good your work is without thinking about anyone else's. It's not competition unless you're thinking of this in terms of whose work is better, and that is not the right way to look at it. Do you think the "better" art wins out?
You don't have to be "better" than the rest of the artists. You don't have to be a great artist either (even though you are). You don't even have to be
good. You just have to be good at what you
do.