it's entirely possible to engineer fame and fortune. Social media "influencers" and celebrity "personalities" as well as corporate media do it all the time. As well as scam artists lol.Love em or hate em, I'm reminded of the Grateful Dead. They found a niche, developed a unique style, loved what they did, and worked at it tirelessly. They put their music out there and it resonated with enough people and recognition came naturally. If they set out specifically to gain recognition, they probably would've missed their mark.
Whether one wants to do it like that or be more authentic is another matter. It's nice when it happens naturally.