Thirty years might date back a bit further than any "social media" on the web. Ha ha. Facebook, or even MySpace is not quite that old. The Bulletin Boards are just about that old, and I was on Usenet in the 90s when you could practically count on one hand how many artists' website even existed. Meanwhile, you could order a pizza and take a shower while waiting for one image of a painting to download over your dial-up modem! Ha ha ha!!!
Oh Nostalgia.
It was kinda easier to sell your art on the web in the late 90s off your website, or eBay, before social media came along, but things are different, and
yes--it is a shit ton of work. Constant promotion. Forget about spending your day actually painting. I'd say, if you want to sell on your own off the web, allocate a minimum of half your day on promotion.
Sometimes, I have no earthly clue how some of these artists have so many followers
and have so much painting output at the same time. How??? Do they paint at lightning speed? Is someone else doing their social media? Are they sending their art to China and having someone else painting their pictures? I don't understand it really. The people/artists I follow are wildly successful and I just look at a distance and am in mystery as to how it's all possible. How they get 80-200 comments a post and constantly post new work. I'm left in the dust. It all makes me feel like a 2-bit loser. But I have to keep doing as much as I can, which isn't much: about 15 minutes a day on Instagram. That's all the time I have. I have to tend to this forum for most of my morning these days and my painting time has been cut in half (or more). I was a slow painter to begin with.
I complain on my blog, so I hear you, Bart, about venting on Facebook, but I haven't been on there for years and I don't use my Twitter anymore. I figure if people want to know my opinions, they will follow the blog, and some people do. It's my place to vent and talk about art. It's a great outlet and sometimes I sell work through it.
Sometimes.